Best 10 books to up-level your sales skills!

Updated: Apr 6

#stayathome #heretoserve



1. To Sell is Human - Daniel H Pink

An incredible book that details how you can effectively and ethically persuade and motivate others. This book will educate you on why humans do what they do with practical tips on how to inspire and sell to others.

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2. The Psychology of Persuasion - Robert Cialdini

Not only will this book talk about the psychology but gives you many case studies to demonstrate its' ideas.

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3. Pitch Anything - Oren Klaff

This will help you with your sales presentations and how to design and frame them;

  • Setting the frame

  • Sharing the story

  • Create intrigue

  • Offer a prize

  • Give them a hook

  • Get a decision

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4. The Ultimate Sales Machine - Chet Holmes

This internationally acclaimed book are for sales people and business owners alike. You will learn sales tactics, sales strategies, hiring sales professionals, managing your team and much more. A great reference book, to pick up to guarantee learning something new.

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5. Mindset - The New Psychology Of Success - Carol Dweck

An excellent read on the importance of a growth mindset (remember the tip from yesterday?) - with this book, you will learn what it is, and how to build the right mindset for you and your teams. A great overall view on the subject of motivation.

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6. Start With Why - Simon Sinek

A Citrus Connect favourite author, sits close to our heart - you will learn how to dig deep into peoples WHY? before you can sell to them.

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7. Deep Work - Cal Newport

This book is more relevant now that it ever has been, both sales professionals and business owners get distracted with new, shiny opportunities, or even distractions which take you away from work. This book will give you actionable advice on how to build a proper attention tactics and strategies to stay focussed, in an ever-expanding and distracting world.

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8. Hooked - Nir Eyal

If you are involved in marketing, and product creation departments, then this is a must read. This book explains the vital components needed to hook your audience and enact a certain buying behaviour.

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9. The Sales Acceleration Formula - Marl Roberge

This book will show you how to use data, technology and inbound marketing to build a large and scalable team

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10. Emotional Intelligence 2.0 - Travis Bradberry

This skill is needed now more than ever! Based on the answers of over half a million people, this book will show you how to develop your own emotional intelligence so that you can become more in tune with not only your potential clients, but the market just as much.

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Simon Sinek - Start With Why, quick insight video below to get you hooked to one of our Citrus Connect favourites.


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