The UK home improvement market is heading for £16.7 billion by 2033, and 54% of homeowners intend to start a project this year. But the sector faces a shortfall of 300,000 workers by 2029, 35% of the workforce is approaching retirement, and 62% of people say they have no interest in a sales career at all. This report sets out what that means for anyone building a field sales team in home improvement — where demand is coming from, what top consultants now expect to earn, which regions are growing fastest, and what separates a sales force that converts from one that burns leads.
