Recruitment Specialists

Driving your business growth with Sales Superstars.

Building Elite Sales Teams since 2009.

Recruit a sales team Start your sales career

We are the sales recruitment specialists who uncover and attract top talent for your sales teams. Our vast experience makes us understand sales requirements and employ various sourcing methods to assess candidates for skills, character, and cultural fit. From managing the entire hiring process to ensuring a positive candidate experience, we stay updated on industry trends and build extensive networks to identify the best sales talent that will drive your organisational growth.

Citrus Connect
Dedicated sales recruitment agency


curated database of elite sales professionals


placements made and growing daily

Who We Work With

The Sales Recruitment Experts

Unleashing the Power of Data:
Our expert tracking and analysis fuel real-time feedback and give transparent visibility throughout the recruitment process.

"I perfected a recruitment process that was simple, easy and efficient and together with my launch client, the Automobile Association grew their direct sales force by over +200%."
Leena Parmar – Founder

Success Stories



Building a self-employed direct sales force from scratch.



When Sales Designer retention became an issue, we had to start with recruitment.



To increase your market share you need highly skilled sales professionals.

Our Achievement's

Business Awards UK

Best Sales, Marketing and National Recruitment Agency

SME Northern Enterprise Awards

Best Independent Sales Recruitment Specialists - West Yorkshire

SME UK Enterprise Awards

Best Sales Recruitment Agency

Recruitment and employment confederation

REC Professional Member

Client Feedback

"Communication with the citrus team has been nothing short of exemplary. They are passionate, resourceful and determined. So far, they've recruited at least 10 candidates on our behalf with many more in the pipeline. The decision to work with Cirtus has not only saved my business an awful lot of time and effort, it has also improved the quality of candidates within the sales force."

Ricky Towler


"Leena’s willingness to listen to why we are different, put in tangible changes to her own recruitment model to personalise to our needs, and her innovative ideas has seen this relationship grow from a fairly small pilot to now Citrus Connect handling 100% of our Course Advisor recruitment."

Darren Tye


"We have been working with Citrus Connect for 7 years now.

Leena and the team have consistently provided us with really strong candidates who go on to have a bright future with us."

Sophie Billing


"It is a pleasure to work alongside you at Citrus Connect, you guys are amazing, you understand us which makes our lives so much easier."

Audrey Chapman


"We have worked with Citrus Connect for over 6 years now and we are delighted to have such a high retention rate with our sales team. Top advisors earn 6 figures plus attending 3 appointments a week, as long as candidates have people skills, we can train everything else."

Andrew Stock


Citrus People

Leena Parmar


The visionary who thrives on challenges and rejects excuses as well-planned lies. Fuelled by an insatiable hunger for success, she believes there's always a way to overcome any obstacle. Fearless, relentless, and driven by boundless ambition, she leads the brand to unprecedented heights. In her world, mediocrity has no place, and possibilities are limitless.

Rumina Islam

Operations Manager

With unwavering dedication, she works tirelessly, her diligence bordering on the extraordinary, to ensure every client's SLA is not just met but surpassed. Like a master strategist, she plans with meticulous precision, leaving no room for errors. Every detail is scrutinised, every contingency accounted for, as she orchestrates a symphony of efficiency.

Jemma Powell

Recruitment Consultant

Jemma is the heartbeat of our recruitment team, pouring her heart and soul into every assignment. Driven by an unyielding passion, she stops at nothing to unearth the perfect candidates for our cherished clients. Jemma's commitment to excellence shines brightly, and her clients can trust that she'll go above and beyond to deliver nothing short of exceptional results.

Victoria Deery

Recruitment Consultant

Victoria is the driving force that keeps us all on our toes, relentlessly pushing for the highest call rate. With her unwavering commitment, there's no slowing down. She leaves no stone unturned in her pursuit of the ideal candidate for her clients. Victoria's determination is infectious, inspiring the entire team to give their absolute best.

Anjali Gopal

CRM Expert

With a keen eye for detail, Anjali Gopal crafts bespoke CRM solutions that resonate on a personal level, ensuring meaningful client interactions and sustained partnerships.

Robyn-Kate Jones

Content Marketing Specialist

Robyn is the unsung hero working tirelessly behind the scenes, ensuring our business runs seamlessly. Her brilliance shines as she effortlessly weaves marketing magic, captivating our audience with every move. Without Robyn's ingenuity, our success wouldn't be half as dazzling. She's the secret ingredient that makes everything click.

Accelerate your recruitment

Let's work together

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