Area Manager – Water Treatment

Area Manager – Lead & Coach a High-Performing Field Team

The infrastructure is built. Now we build the field

Our client has doubled its UK sales over the last five years, backed by world-class production and a major global water treatment group.

With production facilities modernised and sales momentum established, the focus is on scaling field efficiency, driving conversion, and delivering an exceptional customer experience.

This is not a management role where you fight competitors for tiny margins in a saturated market. It is about leading an established field sales team for the UK market leader in domestic water softeners, backed by a household name that opens doors on the doorstep.

Leading reps who respond to warm enquiries

Your role is focused on field coaching, conversion, and team capability. You lead a dedicated team of self-employed sales reps responding to customer enquiries, and your impact comes from being in the field with them.

• Field Coaching: Spend regular time in the field with reps – sitting in on demonstrations, mentoring them, and refining pitches to improve sit-to-close conversion rates.
• Data-Led Performance: Use sales funnel data to assess productivity per rep, identify where appointments drop off, and deploy practical coaching to fix it.
• Leading by Example: Sit sales appointments yourself to keep your direct sales skills sharp and maintain absolute credibility with your team.
• Standards & Compliance: Run structured sales meetings, manage complex customer issues, and ensure your team operates cleanly within FCA guidelines and IR35/self-employed compliance.

What you earn

• £50,000–£55,000 basic salary
• £2,000 per month uncapped OTE commission based on team performance (£24,000 annual override)
• Realistic Year 1 total earnings: £74,000–£79,000+

Now the honest part

• Prime time for in-home demonstrations is early evenings and weekends. You manage your schedule, but being available in the field when your reps are sitting with customers is where you earn your override.
• This is predominantly a field-based role, with regular time spent at our client’s head office and production facility for leadership meetings and team alignment.
• In-home or direct sales experience is non-negotiable. Reps in this field only respect managers who have sat at kitchen tables and closed direct sales themselves.
• You are managing self-employed contractors. They respond to leadership, coaching, and commercial support rather than rigid corporate line-management.

Training and support

• Full onboarding, team alignment, and leadership backing at the company’s head office and production facility
• A company culture that champions coaching, underpinned by shared values
• Direct line-management support and regular alignment with the Head of Direct Sales

Who this suits

An experienced field sales manager, supervisor, or top-performing senior representative with a background in direct or in-home sales. You are engaging, customer-centric, and commercially driven, with a natural ability to mentor reps and improve conversion metrics. Awareness of FCA regulations and IR35 compliance for self-employed models is ideal. You will need a full UK driving licence and your own car.

About our client

The UK market leader in domestic water softeners and a key household brand within a major global water treatment group. Operating from modernised production and R&D facilities, they have doubled sales over the last five years and champion a strong, coaching-led culture across their operations.

We do not name our client here, but we tell you exactly who they are on the first call.

What happens when you apply

Leave your name, number and CV. Citrus Connect calls you for a short, informal conversation –  your sales background, your management experience, and whether this territory is the right fit. No long forms, no assessment centre.