The Challenge

Since beginning our partnership with Muick Sandy at its launch in 2023, Citrus Connect has placed 56 field sales consultants. Muick Sandy came to us in the early stages of the business with a team of around 10–15 field sales representatives and an ambitious target of 50.

We reached that target within 12 to 18 months, building a scalable and reliable pipeline of consultants suited to specialist field sales roles. This meant finding people with the right combination of empathy to represent the brand in customers’ homes and the commercial drive to perform in a commission-based environment.

How Citrus Connect Helped

Citrus Connect began with a detailed recruitment brief covering not only the role, but Muick Sandy’s company culture, commission structure, realistic OTE and the profile of its strongest sales performers. This shaped every sourcing and screening decision that followed.

We sourced candidates through our existing database and targeted direct outreach, focusing on people with proven experience in similar commission-based environments. Every shortlisted candidate was interviewed and assessed by Citrus Connect first, forming part of our approach to building high-performing sales teams around the needs of each business.

To improve retention and starter conversion, we introduced a shadow day following the initial interview, giving candidates a day in the field with the regional sales manager. This gave both sides a realistic view of the role before a hiring decision was made, helping reduce early drop-off and improve the quality of starts.

The Results

• 75% offer rate from interview
• 56 field sales consultants placed since 2023
• Sales team scaled from around 15 to 50+ active heads
• Initial 50-person team target achieved within 12–18 months

The partnership helped Muick Sandy build the field sales team needed to support its growth from startup onwards, while maintaining a recruitment process focused on candidate fit and long-term performance.

Looking to scale your sales team with the right people? Book a call with our sales recruitment specialists to discuss your hiring needs.