Citrus Connect worked with Middletons between 2021 and 2023. Middletons ceased trading in 2023. This case study reflects the work delivered during that partnership.

The Challenge

Middletons had grown rapidly through its showroom and in-home sales model, but that growth brought a significant challenge: high attrition. To sustain its expansion, the business needed to scale its direct sales team from 4 to 40 within a year.

This required more than volume hiring. Middletons needed a recruitment partner that understood the demands of specialist field sales roles and could identify mobility sales consultants with the right balance of empathy and commercial ability to work effectively in customers’ homes.

How Citrus Connect Helped

Growing a sales team by 40 people is not the same as filling 40 individual vacancies. It requires a recruitment approach designed to deliver consistently at scale.

Citrus Connect developed a structured sourcing and assessment programme for Middletons, creating a consistent process for identifying and assessing candidates while maintaining quality throughout the partnership. Our approach to building and scaling sales teams gave Middletons the ongoing recruitment support needed to grow its field sales operation across multiple regions.

The Results

• 40+ sales professionals recruited over the engagement
• A scalable recruitment process built to support continued field sales growth
• Consistent candidate assessment across a multi-region sales operation

The partnership gave Middletons a more structured approach to sales recruitment, helping the business grow its field sales operation while maintaining a consistent candidate profile throughout the engagement.

For businesses facing similar growth challenges, book a call with our sales recruitment specialists to discuss how we can support your sales team needs.