Reaching your target headcount is one thing. Building a high-performing sales team with the right people in the right locations takes a more targeted approach.

Hear from Thomas Sanderson’s Head of Operations about their experience working with Citrus Connect.

Who is Thomas Sanderson?

Thomas Sanderson has been mastering the art of light in homes since 1991. They are experts in premium window coverings, offering bespoke blinds and shutters with impeccable installation. To effectively showcase their offerings and provide exceptional customer service, they rely on a highly skilled sales force. Their in-home consultations ensure customers receive personalised solutions that perfectly meet their needs and enhance their living spaces.

The Challenge

In 2012, Thomas Sanderson approached Citrus Connect with a clear challenge: finding the right calibre of Sales Designers to support its growth. While its existing recruitment efforts were generating candidates, the business struggled to find qualified people in specific geographical areas where customer demand exceeded the available sales force.

Filling these specialist sales roles in the right locations was essential to increasing sales capacity and ensuring regional demand could be met.

How Citrus Connect Helped

To find the right Sales Designers in the locations where Thomas Sanderson needed them most, Citrus Connect developed a targeted recruitment approach focused on both candidate quality and geographical coverage.

• Targeted database search: We used our extensive database of sales professionals to identify candidates who matched Thomas Sanderson’s requirements and were based in the specific geographical areas where the business needed to expand its sales force.
• Effective candidate marketing: We used our in-house marketing expertise to reach and attract qualified candidates within those target locations, helping expand the available talent pool beyond Thomas Sanderson’s existing recruitment activity.

This targeted approach formed part of how we build and scale high-performing sales teams, combining candidate sourcing and marketing to reach the right people where they were needed most.

The Results

• 45-day average time to hire across priority focus areas
• Greater sales force capacity in regions where customer demand was highest
• A stronger, more geographically diverse Sales Designer network
• Increased regional sales capacity to support revenue growth

By targeting recruitment around the locations where Thomas Sanderson needed additional sales capacity, Citrus Connect helped the business secure the right Sales Designers while maintaining an average 45-day time to hire across its focus areas.

If you need the right salespeople in the right locations to support your growth, book a call with our sales recruitment specialists to discuss your hiring needs.