The Challenge

Having previously worked with Paymentsense, Citrus Connect was selected to support this rapid scaling, but this time, they needed 10x more support to achieve Dojo’s ambitious goals in record time. Dojo needed a specialist sales recruitment partner who understood the self-employed, B2B field sales environment.

Finding the right self-employed sales professionals meant identifying people who could work autonomously, build their own appointment books and convert consistently in a competitive payments market, a specific candidate profile that generalist recruiters struggled to source at the quality and volume Dojo required.

How Citrus Connect Helped

Citrus Connect built a bespoke sourcing process targeting experienced self-employed sales agents with proven B2B and field sales experience. Our screening focused specifically on candidates who had succeeded in commission-only roles, people who understood the model and had the resilience to build from scratch.

Every candidate shortlisted had been interviewed and assessed by Citrus Connect before going forward to Dojo.

The Results

• 80% offer rate from interview — among the highest we have achieved for any client
• Combined effort resulted in recruiting over 1700 Business Development Managers in just 24 months

The partnership demonstrates what a specialist sales recruitment approach can achieve when hiring at scale. For businesses facing similar growth challenges, discover how Citrus Connect builds and scales sales teams, or book a call with our recruitment specialists to discuss your hiring needs.