The Challenge

Safestyle required consistent, fast-turnaround recruitment to maintain the sales capacity needed to meet demand across its national network. Slow recruitment creates territory gaps, and territory gaps cost money.

Safestyle needed a specialist recruitment partner that could quickly identify and shortlist candidates across in-home and field sales roles without sacrificing candidate quality.

How Citrus Connect Helped

Citrus Connect built a recruitment process around Safestyle’s need for speed. By maintaining a warm pipeline of pre-screened candidates across its primary markets, we could move from brief to shortlist quickly while maintaining a consistent standard of candidates.

Every candidate presented was assessed against Safestyle’s specific requirements, including in-home sales experience, conversion rate history and geographical availability. This structured approach to building high-performing sales teams meant quality didn’t have to be traded for speed.

The Results

• 21-day average turnaround to build a high-value candidate shortlist
• 28-day average time to hire, consistently maintained across multiple campaigns
• Branch Managers successfully recruited to support Safestyle’s national expansion

The partnership gave Safestyle a consistent recruitment process capable of supporting hiring across its national sales network, with speed and candidate quality remaining central throughout.

If you need to strengthen or scale your sales team, book a call with our sales recruitment specialists to discuss your hiring needs.