Oak Tree Mobility

Who are Oak Tree Mobility?

Oak Tree Mobility was founded in 2008 by directors Ricky Towler and Tom Powell, who set out to create a mobility business that did things differently. Established as a reaction against poor customer service and tired-looking products, Oak Tree Mobility is a forward-thinking direct sales operation that truly adds value to people’s lives. They have empowered thousands nationwide to enjoy the independence they deserve through their range of British handmade rise and recline chairs, adjustable beds, and bath lifts.

The Challenge

When Citrus Connect first began working with Oak Tree Mobility in 2022, the recruitment process was focused on consistent hiring, with 20 placements being made per annum. To support their mission and maintain a strong national presence, Oak Tree Mobility needed a more refined approach to identify and retain top-tier talent. The challenge was to move from reactive hiring to a data-driven strategy that ensured every placement was a long-term success.

Our Solution

To optimise the recruitment process, Citrus Connect implemented a strategic framework focused on deep analysis and candidate alignment:

• Candidate Profiling Project: We conducted a comprehensive project to understand the traits and behaviours of Oak Tree Mobility’s top performers, ensuring we were consistently identifying the right candidates for the role.
• Recruitment Matrix Analysis: We introduced quarterly and annual analyses of the recruitment matrix to track performance and identify areas for process improvement.
• Consistent Collaboration: We established monthly recruitment meetings to ensure our strategy remained perfectly aligned with Oak Tree Mobility’s operational needs.

The Results

The changes made to the recruitment process and the implementation of candidate profiling have transformed Oak Tree Mobility’s sales force into a model of stability and efficiency.

• 100% Retention: We have achieved a 100% retention rate at 12 weeks for all placements made by Citrus Connect.
• National Reach: We have successfully built and maintained a sales force of 50 sales representatives across the country.
• Increased Efficiency: Due to the improved quality of hiring and the success of the profiling project, we are now making approximately 50% less placements per year compared to when we started in 2022. This reduction in hiring volume is a direct result of getting the right people in place who stay and perform, significantly reducing the recruitment burden on the business.

By focusing on quality and data-backed profiling, Citrus Connect has provided Oak Tree Mobility with a stable, high-performing sales team that allows them to focus on their vision of supporting independence nationwide.