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Citrus Connect
Est. 2009

The Sales Recruitment Experts - How it all began.

“In 2008 I saw a gap in the recruitment market place, in 2009 I founded Citrus Connect Recruitment with my launch client, The Automobile Association. With my help and expertise, we grew their direct sales force from a 80 person headcount to 250 within 18 months.

I perfected a recruitment process so simple, easy and efficient to specifically recruit 'self-employed' direct sales personnel. We now work with clients in all industries and are sought after for our track and evaluate processes which gives you real time insights of the recruitment journey specific to your business. I started Citrus Connect Recruitment to share the power of direct sales and how it can completely transform lives, today we recruit for all types of sales roles from canvassers, telesales to direct sales personnel. And now recruiting for sales managers and directors across all sectors.”

Leena Parmar, Founder

Citrus People

Leena Parmar


The visionary who thrives on challenges and rejects excuses as well-planned lies. Fuelled by an insatiable hunger for success, she believes there's always a way to overcome any obstacle. Fearless, relentless, and driven by boundless ambition, she leads the brand to unprecedented heights. In her world, mediocrity has no place, and possibilities are limitless.

Rumina Islam

Operations Manager

With unwavering dedication, she works tirelessly, her diligence bordering on the extraordinary, to ensure every client's SLA is not just met but surpassed. Like a master strategist, she plans with meticulous precision, leaving no room for errors. Every detail is scrutinised, every contingency accounted for, as she orchestrates a symphony of efficiency.

Jemma Powell

Recruitment Consultant

Jemma is the heartbeat of our recruitment team, pouring her heart and soul into every assignment. Driven by an unyielding passion, she stops at nothing to unearth the perfect candidates for our cherished clients. Jemma's commitment to excellence shines brightly, and her clients can trust that she'll go above and beyond to deliver nothing short of exceptional results.

Victoria Deery

Recruitment Consultant

Victoria is the driving force that keeps us all on our toes, relentlessly pushing for the highest call rate. With her unwavering commitment, there's no slowing down. She leaves no stone unturned in her pursuit of the ideal candidate for her clients. Victoria's determination is infectious, inspiring the entire team to give their absolute best.

Anjali Gopal

CRM Expert

With a keen eye for detail, Anjali Gopal crafts bespoke CRM solutions that resonate on a personal level, ensuring meaningful client interactions and sustained partnerships.

Robyn-Kate Jones

Content Marketing Specialist

Robyn is the unsung hero working tirelessly behind the scenes, ensuring our business runs seamlessly. Her brilliance shines as she effortlessly weaves marketing magic, captivating our audience with every move. Without Robyn's ingenuity, our success wouldn't be half as dazzling. She's the secret ingredient that makes everything click.

Our Achievement's

Business Awards UK

Best Sales, Marketing and National Recruitment Agency

SME Northern Enterprise Awards

Best Independent Sales Recruitment Specialists - West Yorkshire

SME UK Enterprise Awards

Best Sales Recruitment Agency

Recruitment and employment confederation

REC Professional Member

Corporate Social Responsibility

Message from our Founder

“Choosing my graduate subject was never a difficult choice for me, of course, I would choose International Politics. I wanted to see good in the world, I wanted to see a change in the world, a change for good! Working at the United Nations in New York was a great experience but also a realization that it will take more than a little ‘young’ me! Completing a PGCE to make a difference in children's lives was also so fulfilling, however, my childhood dream to be an entrepreneur never gave up on me! Saying that I was passionate that the business I built would make a philanthropic difference."

“In today's socially conscious environment, myself as an employer, our employees, clients and candidates place a premium on working for and spending their money with a business that prioritizes corporate social responsibility policy. For me, that means, we make a difference in the world, including subjects of sustainability, protecting our environment, EDI and ethical practices."

Citrus CSR Focus

We focus on 4 areas within our Corporate Social Responsibility.


Environmental efforts

Businesses, regardless of size, have large carbon footprints. We take all possible steps to ensure we reduce those footprints and focus on environmental sustainability.


Ethical labour practices

We promise to engage in work that is legal, and fair and ensure decent treatment of workforces, whilst promoting a full DEI strategy.


Commuity volunteering

We volunteer within various organisations, offering our expertise to audiences of different audiences and sizes to positively impact people’s careers.


Worldwide philanthropy

Every year we will support a campaign that is close to the Founders’ heart. Currently, we are supporting Kings Ransom Foundation building orphanages in India, Kenya and Belize.

Who we help

Supporting Kings Ransom Foundation

With our help, we have given education, food, and sustainability to thousands of orphans. Recently, we have seen major increases in the price of goods due to inflation and supply chain issues. This has created problems for some of the orphanages we work closest with.

Supporting the Kings Ransom Foundation is investing in the future of children who would have no opportunities without our donations. We will legitimately transform generations. We put food in the mouths of orphans, give them the opportunity to receive an education that can pave a path of opportunity for themselves.

Click here to see our 2023 donation progress.

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