Citrus Connect secured double recognition at the 2023 Recruitment Awards hosted by Business Awards UK, winning Best National Recruitment Agency and Best Sales and Marketing Recruitment Agency, as officially announced by Business Awards UK.
This industry recognition highlights our ongoing commitment to candidate quality, transparent recruitment processes and long-term client partnerships across the UK commercial sales sector.
Recognised Across National and Sales Recruitment Categories
As well as its two category wins, Citrus Connect was named a finalist in two further categories:
- Best Recruitment Partnership: Recognising collaborative, long-term relationships built with client organisations.
- Best Specialist Recruitment Agency: Highlighting our specialised focus in direct sales and field recruitment.
These award categories evaluate consistency in service delivery, candidate screening standards and overall client satisfaction.
About Business Awards UK
The Recruitment Awards are hosted by Business Awards UK, an initiative created by Not Just Another Agency Ltd based in the North of England.
The platform recognises achievement, operational standards and growth across various commercial sectors in the UK, providing an accessible benchmark for businesses of all sizes.
Building on Our Award-Winning Recruitment Standards
Receiving national recognition reflects the work of our recruitment consultants, client partners and placed sales professionals. As Citrus Connect continues to support UK employers and job seekers, our operational focus remains centred on structured, mindset-first candidate evaluation and transparent recruitment support.
That recognition has continued since: in 2026, our founder Leena Parmar was named a Top 10 Finalist at the British Asian Women Awards for SME Business of the Year.
Take the Next Step with Citrus Connect
- For sales professionals: Explore current UK sales vacancies to find roles matched to your experience, strengths and career ambitions.
- For employers: Contact our specialist recruitment team to discuss your headcount strategy and learn how our recruitment model supports high-performing sales teams.
Frequently Asked Questions
What awards did Citrus Connect win at the 2023 Recruitment Awards? Citrus Connect won Best National Recruitment Agency and Best Sales and Marketing Recruitment Agency. It was also a finalist for Best Recruitment Partnership and Best Specialist Recruitment Agency.
Who hosts the Recruitment Awards? The Recruitment Awards are hosted by Business Awards UK, an initiative created by Not Just Another Agency Ltd in the North of England.
What does Citrus Connect specialise in? Citrus Connect is a UK recruitment agency specialising in direct sales and field sales, placing both employed and self-employed sales professionals.
