Blog

In Conversation With The BestStartup.co.uk Magazine, Leena Parmar Shares The Ins And Outs Of Citrus

12th September 2022

Leena Parmar

The BestStartup magazine, Launched in 2020, with its primary focus on putting the UK first, showcasing great companies across the UK. Their mission statement is:

“To showcase the top UK businesses, encourage investment in them and promote British success wherever we see it.”

An is an absolute honour to be featured!

“My desire is for Citrus Connect Recruitment to share the power of direct sales and how it can completely transform lives, I have seen firsthand how candidates have been able to walk into sales roles and earn 6 figures in their first year with no experience, positively changing their quality of life and financial situation.

My ultimate aim is to change the face of recruitment, our industry can be very transactional and unemotional.” Leena Parmar

This is not to be missed, check out the full article here – https://beststartup.co.uk/leena-parmar-in-2009-i-founded-citrus-connect-recruitment-with-my-launch-client-the-automobile-association/

More Posts

Hiring Self-Employed Sales Talent: A Strategic Guide for Growth-Focused Businesses

For many UK businesses in 2026, the traditional employed sales model is no longer the only, or even the most efficient, path to market. As the UK labour market continues […]

Hands being held

Integrity in Action: How Ethical Recruitment Builds High-Performing Sales Teams

Integrity can often be dismissed as a secondary concern in sales. A nice-to-have that sits behind targets and turnover. However, as we move through 2026, the data tells a different […]

Design-Led Recruitment: Finding the Right Kitchen & Interior Sales Designers

In the luxury interiors market, a “bad hire” doesn’t just result in a lost sale; it results in a logistical nightmare. When a designer lacks technical precision, the cost of […]

Accelerate your recruitment

Let's work together

Recruit a sales team Find a sales job

Upload your CV CV DROP OFF ⮁

    Keep updated with jobs in your area

    Get your name on the list.

      How did you hear about us?

      X Close

      X