Citrus Connect founder Leena Parmar has been shortlisted for Candidate Experience of the Year at the REC Awards 2024.
Organised by the Recruitment & Employment Confederation (REC), these awards represent one of the highest standards of recognition in the UK recruitment industry. Securing a spot on the REC Award candidate experience shortlist highlights our ongoing effort to provide clear guidance, personal support, and practical career development for job seekers.
“We are excited for the REC Awards ceremony on November 21st. Ultimately, the greatest reward is seeing our candidates succeed and knowing we played a key role in their career progression.”
— Leena Parmar, Founder of Citrus Connect
What Sets Our Candidate Journey Apart
Our focus on REC Award candidate experience centres on providing real support at every stage of the recruitment process. We focus on building clear career pathways rather than simply filling job vacancies.
Key elements of our candidate support include:
- Personalised Career Matching: We look beyond standard CV requirements to understand individual goals and strengths, ensuring candidates are placed in roles where they can progress long-term.
- Structured Screening and Support: Our two-call screening process ensures clear alignment between candidate expectations and employer needs, alongside practical guidance on self-employment and direct sales opportunities.
- Continuous Improvement: We actively gather candidate feedback to refine our recruitment model. This approach maintains an impressive 70% interview-to-offer rate and an 80% start rate from offers.
Real Career Transformations
Delivering a strong REC Award candidate experience means supporting individuals through key career transitions:
- Kirsten-Anne: Transitioned from working as a swimming instructor with no prior sales background into a successful sales career, exceeding targets and increasing her earning potential.
- Barry Halliday: A retired police commander who secured a rewarding direct sales role that provided both personal flexibility and clear alignment with his values.
Experience Award-Nominated Support with Citrus Connect
Earning a nomination for the REC Award candidate experience reinforces our commitment to candidate-first recruitment across the UK.
If you are looking for your next sales role with a recruitment agency that prioritises your career growth, get in touch with the team at Citrus Connect today.
