About Us

Established in 2009 (formerly Parmar Associates), Citrus Connect is an independently owned Sales Recruitment Company, based in the City Centre of Leeds providing high-quality sales recruitment solutions for businesses throughout the UK.


We deal with all types of sales roles, typical roles include; Sales Management, Field Sales Executives, Self-employed Sales People, Door to Door Sales People, Canvassers, Retail Sales, Telesales (b2b and b2c)

We aim to provide ALL clients and candidates with a transparent recruitment service, that supports our clients business goals, and earning aspirations of our candidates. Whether a client or a candidate, we work with you, listen to your requirements and develop the right solutions, and guide you through every stage of the process.

In short, our business is entirely customer focussed, built around the needs of the clients who use our services. We listen and respond to all feedback we receive from candidates and business clients, which has helped shape us into the business we are today – entirely focussed on your requirements!

Our growth in the last 10 years indicated the success of our proven recruitment process and our tracking and evaluation of all our services. Our proactive approach to the markets we operate within – analysing and understanding information, allows us to react to changes in the market place quickly and effectively, You can always be assured we put the right people into the right jobs at the right company.

Meet the Team

Corporate Social Responsibility 

“Choosing my graduate subject was never a difficult choice for me, of course, I would choose International Politics. I wanted to see good in the world, I wanted to see change in the world, a change for good! Working at the United Nations in New York was a great experience but also a realization that it will take more than little ‘young’ me! Completing a PGCE to make a difference to children's lives was also so fulfilling, however, my childhood dream to be an entrepreneur never gave up on me! Saying that I was passionate that the business I built would make a philanthropic difference.

In today's socially conscious environment, myself as an employer, our employees, clients and candidates place a premium on working for and spending their money with a business that prioritize corporate social responsibility. For me that means, we make a difference in the world.

Every year we will support a campaign that is close to my heart, and this year we want to make a positive difference to the people of Malawi, supporting the education (child and adult) sector and sustainability projects.

We work incredibly closely with Alice Pulford at Love Support Unite.”  Click here to read our Founders bio.


Love Support Unite (LSU) empowers people to become self-sufficient, with a leg-up rather than a hand-out. Community-based projects that integrate education, enterprise, nutrition and health, lift communities out of the cycle of poverty into a cycle of sustainability.


LSU is a small grassroots charity. Running costs are kept as low as possible.


Through integrated community-based projects, using sustainable infrastructure and resources, including clean water and energy, we create self-sufficiency and food security, breaking reliance on aid, and disrupting the cycle of poverty.


The impact Love Support Unite have made so far

  • Helped local communities to build 4x primary school blocks • 3x college let blocks • 1x outdoor classroom • 1x nursery school

  • 30,000 patients helped, including 10,649 malaria tests and life saving treatments. Indirectly helping 240,000 people by keeping those they depend on alive.

  • 60,000 meals served sustainably each year

  • 10,168 children given access to education via our teach to teach programme

  • 600 primary school children given access to education

  • 695 Mothers trained in mother and infant health

  • 703 Students and 11 teachers at our adult literacy centers

  • 270 College students in education

  • 110 Families with 676 dependants given food security through our sustainable farming programme

  • 30 Acre food farm provided to Tilinanu Orphanage

  • 2 bore holes sunk giving 6000 access to water

  • 2 Sites provided with solar power

  • Emergency aid provided in cholera epidemic and during cyclone disaster

  • Provide all administrative costs for Tilinanu Orphanage

  • 3130 provided with dental assistance in remote areas


In addition to our philanthropic endeavours, we focus on 3 other areas to ensure we doing our part to make a difference;

At Citrus Connect, we focus on 4 areas within our CSR

1. Environmental efforts Businesses, regardless of size, have large carbon footprints. We take all possible steps to ensure we reduce those footprints.

2. Philanthropy Every year we will support a campaign that is close to the Founders’ heart

3. Ethical labour practices

4. Volunteering We volunteer within various organisations, offering our expertise to audience of different audiences and sizes to positively impact people’s careers


For more information about our founder, click here 

Leena Parmar, Founder

Meet the Founder