The Self Employed Sales Model Is Redefining Growth in the UK.
The UK sales market is evolving. While recruitment activity has slowed, demand for skilled and independent sales professionals continues to rise. This whitepaper, written by Citrus Connect founder Leena Parmar, explores how the self employed sales model is reshaping business growth and how sales professionals can build sustainable, high earning careers with purpose and ownership.

What You’ll Learn
Inside this report, you’ll find data led insights and practical takeaways for both employers and sales professionals. Learn how to adapt and thrive in a changing market by understanding:
- Why self employed and commission based roles are gaining traction across the UK
- The current size, structure and direction of the UK self employed sales market
- How ambitious sales professionals can build long term success and fulfilment
- The legal and practical considerations for employers moving to this model
- When and how to expand your sales force to drive revenue and retention
Why Read This Report
Citrus Connect Recruitment has spent more than a decade building high performing sales teams for leading UK brands. This whitepaper combines market analysis with practical expertise to show why the ownership driven Employeepreneur mindset is the key to stronger, more resilient sales growth.
Whether you are hiring or selling, this guide will help you understand the market forces shaping 2025 and the steps to turn them into opportunity.
