We are excited to share that this month Citrus Connect has been recognised with not one but two incredible awards. A fantastic start to 2025! 

These awards are not just about adding trophies to our shelves; they’re a real testament to the hard work, dedication, and passion of our entire team. More importantly, they reflect our commitment to providing you – our valued clients and candidates – with an exceptional recruitment experience.

So, what have we won?

• SME News Northern Enterprise Awards – Best Nationwide Sales Recruitment Specialists 2024:We’re incredibly proud to be named the Best Nationwide Sales Recruitment Specialists 2024 in the Northern Enterprise Awards by SME News! This award celebrates the resilience and innovation of businesses across the North of England, and we’re delighted to be acknowledged for our expertise in connecting businesses with top sales talent across the UK. (Read more here)
• Corporate Vision – Best Sales & Marketing Recruitment Agency 2025 – UK: We’re also happy to announce that Citrus Connect has been awarded the title of Best Sales & Marketing Recruitment Agency 2025 – UK by Corporate Vision! This award recognises companies that are pushing boundaries and driving innovation in the recruitment industry. It validates our belief that recruitment is about more than just filling positions; it’s about building relationships, fostering diversity and inclusion, and creating a positive impact on the world of work. (Read more here)

What These Awards Mean for You:

These awards reinforce our promise to:

• Provide expert sales recruitment and marketing recruitment services.
• Connect businesses with top sales professionals and marketing professionals.
• Offer a personalised and collaborative recruitment experience.
• Champion diversity and inclusion in the workplace.
• Be at the forefront of recruitment trends.

We’re incredibly excited about what the future holds, and look forward to continuing to partner with you to achieve your goals!

Hot Topic This Week

AI in Recruitment: An AI firm bans job applicants from using AI – is this the right call? (Read more)

An AI firm has banned job applicants from using AI to create application materials, creating a debate about the role of AI in recruitment. Proponents of the ban argue it ensures authenticity, reveals true skills, prevents bias, and addresses ethical concerns. Opponents argue AI tools can increase accessibility, highlight skills over writing ability, and encourage innovation. The ban raises questions about where to draw the line on acceptable AI use and how to mitigate potential biases.

Ultimately, the discussion focuses on finding a balance between leveraging AI’s potential benefits in recruitment while addressing ethical concerns and ensuring fairness for all candidates. This evolving landscape requires ongoing evaluation and open dialogue to navigate the changing dynamics of the hiring process.

Hot Topics in the Market This Week:

• February 2025 UK Labour Market Report: Pay growth weakens at the start of 2025. (Read more)
• Business Confidence is Rising: Amidst ongoing geopolitical and economic issues, business confidence amongst UK CEOs is growing. (Read more)
• Charities and Young Talent: Charities are urged to invest as stats show fewer young staff than in other sectors. (Read more)
• Green Skills and Technology: Reform UK sets out a plan to tax renewable energy, while a new report highlights the potential benefits of marine energy in Scotland. (Read more & Read more)
• Quantum Technology: The UK government is seeking experts to accelerate the development of quantum technologies, and 5G Americas explores quantum threats and solutions in wireless cellular networks. (Read more)

Thoughts from the Top: Leena’s Viewpoint

It’s fascinating to observe the dynamic shifts in the world of work. While promising, the rise of AI in recruitment raises ethical questions that demand careful consideration. I believe it’s crucial to find a balance between leveraging AI’s potential benefits and ensuring fairness and transparency in the hiring process. The challenges facing charities in attracting and retaining young talent are also concerning. I strongly believe that investing in the next generation is essential for the long-term health of this and other vital sectors. I urge organisations to prioritise initiatives that support and empower young professionals.

On a more positive note, the growth of green technology is incredibly exciting. I’m personally passionate about sustainability, and I see immense potential for businesses and individuals to contribute to a greener future. At Citrus Connect, we’re committed to supporting this transition by connecting talented individuals with organisations that are driving innovation in this critical space.

As always, I welcome your thoughts and perspectives on these important topics. 

Connect with us on LinkedIn to share your thoughts on these topics!

Wishing you a wonderful weekend,

Leena Parmar, Founder and CEO – Citrus Connect Recruitment