Who are Muick Sandy?

Muick Sandy, a startup committed to redefining the mobility solutions market, quickly found success with its unique model of bringing products directly to customers’ homes. As its reputation for exemplary service and personalised in-home trials grew, so did its ambition to become a market leader. This rapid growth created a significant demand that required a scalable solution for building a high-performing sales team.

The Challenge

Muick Sandy’s ambitious growth goals required more than simple hiring. The company needed to strategically expand its sales team from its existing headcount of 25.

This was a complex, continuous process that had to account for a dual challenge: not only was a continuous year-on-year growth plan required, but the recruitment strategy also needed to manage for natural attrition and the replacement of underperforming staff.

This meant a recruitment plan that was both proactive and data-driven to ensure a high-performing and stable sales force could be built and maintained.

Our Solution

As a strategic recruitment partner, Citrus Connect was tasked with developing a solution that would not only support Muick Sandy’s ambitious growth but also build a sustainable, high-performing sales team. We implemented a data-backed recruitment plan that was tailored to meet their scaling and retention goals.

Our comprehensive solution included:

• Continuous Planning: We moved beyond reactive hiring by creating a proactive, continuous recruitment plan. This strategy ensured a consistent talent pipeline to address the need for ongoing growth while proactively factoring in natural attrition and the replacement of underperformers.
• Data-Backed Recruitment: Our approach was supported by robust data and analytics to ensure that every hiring decision was informed. This allowed us to consistently identify and recruit candidates who possessed the ideal mix of skills and experience needed for success.
• Retention-Focused Strategy: To combat high turnover, our focus was on long-term retention from the very beginning. We targeted candidates who were not only skilled but also a strong cultural fit for Muick Sandy, leading to more engaged and dedicated team members.

The Results

The strategic partnership between Citrus Connect and Muick Sandy yielded impressive and sustainable results, demonstrating the power of a data-backed and retention-focused recruitment approach. The collaboration not only solved the immediate challenge of scaling the sales team but also provided a foundation for long-term growth.

High Offer-to-Start Rate: Through our targeted and data-driven process, we achieved a 75% offer-to-start rate, a testament to our ability to attract and secure the right talent efficiently.

Strong Retention: Our focus on recruiting candidates with a strong cultural and skills fit resulted in an exceptional 80% retention rate as of September 2025. This significantly reduced turnover costs and ensured a stable, high-performing team.

Sustainable Growth: By creating a continuous talent pipeline, Muick Sandy now has a sustainable and predictable plan to continuously grow its sales force, enabling them to confidently pursue their ambition to become a market leader.