Case Studies


To increase your market share you need highly skilled sales professionals

Who is Dojo?

Dojo’s motto is to empower businesses to thrive in the experiences economy. As a sister company of Paymentsense, they were founded post-pandemic with a deep understanding of the UK payment industry at its core, Dojo’s goal is to empower hard-working businesses to focus on the things that really matter to them. They help customers accept card payments, trade securely and get paid fast. And with tools like the Dojo app, businesses can measure and manage card payments from their handheld devices.

Problems and Goals

Launching post covid with aggressive business goals, Dojo needed a highly skilled sales force that had to deliver. These Business Development Managers needed characteristics of perseverance and tenacity as the candidate was responsible for generating their own leads. Citrus Connect Recruitment had previously worked with Paymentsense, but this time they needed 10x more support as massive goals needed to be achieved in record time.


After understanding their now more streamlined recruitment and onboarding process, Citrus got stuck in working closely with their recruitment team to ensure excellent quality candidates and high conversion rates at each recruitment stage.

Results and Benefits

The result was an 80% offer rate from an interview; and with the support of Citrus Connect Recruitment since 2021, together with their own resources have recruited over 1700 Business Development Managers in 24 months, gaining 1% market share every 7 weeks.

When we asked their Head of Recruitment what they had to say about Citrus, his response was:

Keep doing what you are doing and we will both have a bright future.

Head of Recruitment - Dojo

Success Stories



Building a self-employed direct sales force from scratch.



When Sales Designer retention became an issue, we had to start with recruitment.

Exemplar Education

Exemplar Education

A pilot so successful that Citrus Connect Recruitment now handle 100% of our sales recruitment.

Accelerate your recruitment

Arrange a FREE Consultation

Start Now


    Keep updated with jobs in your area

    Get your name on the list.

      How did you hear about us?

      X Close