Case Studies


With the recruitment of an effective Branch Manager with a passion to turn a branch around means increased team morale and in turn revenue.

Who are Safestyle?

Safestyle UK has been manufacturing and installing affordable, high-quality, energy-efficient and secure windows and doors for homeowners across England and Wales for over 25 years. They have made huge advances over the years in both product development and customer service. Safestyle carries out thousands of installations every month, every bespoke window and door is manufactured in their UK state-of-art manufacturing facility. Their production facility spans 18 acres, employs 600 specialist staff and makes more than 6000 frames and 15000 double-glazed sealed units every week.

Problems and Goals

Recruiting a manager who can manage a mixture of self-employed Direct Sales Agents and canvassers and employed managers and tele-canvassing team can be tough. You need a manager who understands the concept and notion of self-employed direct sales, can manage and motivate those high-earning candidates but also have the finesse to be able to manage the PAYE team members who are key to the successful running of a branch. After much searching on their own, Safestyle turned to Citrus Connect Recruitment.


We got to work with our internal database and created a short list of 3 candidates within 21 days.

Results and Benefits

We got to work with our internal database and within 4 weeks the perfect candidate commenced training for one of their high-profile branches who without the right management was not able to run to its optimum. Citrus is now working with the Branch Manager to now recruit a team of Direct Sales Agents to further progress this branch into a top performing one.

Success Stories



Building a self-employed direct sales force from scratch.



When Sales Designer retention became an issue, we had to start with recruitment.



To increase your market share you need highly skilled sales professionals.

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