Case Studies

Thomas Sanderson

Attracting the right sales candidates in the right geographical locations for your business

Your own recruitment methods and efforts might get you to the desired headcount but can it find the right candidates in the right locations?

Their Head of Operations talks about what it is like to work with Citrus

Who is Thomas Sanderson?

Thomas Sanderson has been mastering the light since 1991. Their business began 30 years ago, offering customers bespoke blinds and shutters, installed to perfection. They are complete experts in premium window coverings for even the most complex designs. Working closely with their clients, they provide in-home consultations to find the best solutions to meet their needs. Needs that are carefully considered to allow them to master the light in the home with an exceptional finish.

Problem and Goal

Thomas Sanderson approached Citrus in 2012 when they were struggling to find the right calibre of Sales Designers to positively impact their business. As the relationship evolved, we found extreme success in supporting Thomas Sanderson with problem geographical areas, the areas where leads surpassed the number of Sales Designers required.

Solution and Results

Our database and in-house marketing were the key components to finding the right people in the right locations. We averaged a 45-day standard time to hire for what we would label ‘focus areas’ to support the Regional Managers in increasing their region’s revenue.

Success Stories



Building a self-employed direct sales force from scratch.



When Sales Designer retention became an issue, we had to start with recruitment.



To increase your market share you need highly skilled sales professionals.

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