3 Questions Every Business Owner is Asking About Sales Recruitment

Let’s face it, finding top sales talent for your sales team can be a constant battle. You’re likely asking yourself the same tough questions over and over.

In a recent, no-holds-barred interview on the AIIM Growth Partners podcast, our founder, Leena Parmar, tackled these head-on. She shared the core strategies that helped her build Citrus Connect, even when starting during a financial crisis, and hit those crucial sales targets.

Here are the three big questions she answered.

1. “Why can’t I find salespeople who actually think like owners?”

Sound familiar? You want drive, but you get someone just doing a job. Leena introduces the game-changing concept of the ‘Employeepreneur’—a professional who takes complete ownership of their role and focuses on the revenue generated. In the podcast, she reveals how to stop trying to create this mindset and start attracting the people who already have it, right from the initial job search and interview process.

2. “Is my recruitment strategy just expensive guesswork?”

A bad hire costs more than just money; it costs time and morale. Recruitment shouldn’t be a gamble. When your sales interview and overall business strategy aren’t aligned, you risk missing sales goals. Leena argues that a proactive, data-driven approach is not a luxury but a necessity for growth. She shares her core belief: “Data doesn’t lie.” Listen to the episode to find out which data points actually predict success and retention throughout the entire sales cycle.

3. “Why do my new hires have the skills but lack the staying power?”

Experience on a CV doesn’t guarantee long-term value. Leena discusses why focusing on soft skills and hiring people who “come from a heart of service” is the single most important factor for building a team that sticks around and keeps clients happy through excellent customer service and strong relationship building. This is key, even after a successful job interview.

The answers to these questions (and more) are in the full episode. Stop guessing and start building a team that wins.